Robert Rooderkerk on Twitter: "Omnichannel product introduction by @adidas: email indicating that you can buy the new Yeezy sneakers through registration in their app. Email -> website -> QR code -> app. #
![Amazon.com | adidas Women's Ultraboost 22 Running Shoe, Collegiate Navy/Collegiate Navy/Black, 5 | Road Running Amazon.com | adidas Women's Ultraboost 22 Running Shoe, Collegiate Navy/Collegiate Navy/Black, 5 | Road Running](https://m.media-amazon.com/images/I/71JEwpVbgNL._AC_UY1000_.jpg)
Amazon.com | adidas Women's Ultraboost 22 Running Shoe, Collegiate Navy/Collegiate Navy/Black, 5 | Road Running
![Robert Rooderkerk on Twitter: "Omnichannel product introduction by @adidas: email indicating that you can buy the new Yeezy sneakers through registration in their app. Email -> website -> QR code -> app. # Robert Rooderkerk on Twitter: "Omnichannel product introduction by @adidas: email indicating that you can buy the new Yeezy sneakers through registration in their app. Email -> website -> QR code -> app. #](https://pbs.twimg.com/media/EfxG8ksWkAg_fFT.jpg:large)